February 10 2025
Introducing the VET Business Index: A Strategic Compass for Modern Vocational Education Providers
The BT4VET partnership proudly unveils the VET Business Index, a groundbreaking tool designed to help Vocational Education and Training (VET) providers navigate the increasingly complex and competitive landscape of education and workforce development.
Built around a robust structure of 15 practical and measurable indicators, the VET Business Index offers a clear framework to assess the health, performance, and business-readiness of VET institutions. The tool is divided into three strategic dimensions, each reflecting a critical area of operation:
- Revenue-Based Metrics – These indicators evaluate financial growth and marketing effectiveness, including measures such as Growth Rate, Customer Acquisition Cost (CAC), and Return on Marketing Investment (ROMI). They help providers understand how well they are generating income and whether their promotional activities are paying off.
- Retention-Based Metrics – Focused on loyalty, engagement, and satisfaction, this set includes Net Promoter Score (NPS), Customer Retention Rate (CRR), and Churn Rate (CR). These help institutions monitor how well they keep learners and clients connected to their services.
- Operation-Based Metrics – This dimension covers efficiency, internal processes, and staffing-related performance. Metrics such as Revenue per Employee, Employee Turnover Rate, and Training Spend per Employee offer insight into how resources are being managed and optimized.
The goal of the Index is to offer a clear, actionable snapshot of where an organization stands—and where it can grow. For many VET providers, the path toward financial sustainability, innovation, and social impact begins with a better understanding of their business foundations. This tool provides that insight, without requiring advanced business knowledge.
Whether the goal is to attract new funding, expand service offerings, or demonstrate added value to stakeholders, the VET Business Index equips providers with the right data to support smart decision-making.
The VET Business Index is available in open-access and multilingual format via the official project platform: https://www.bt4vet.eu/
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